The art of block printing
Each daydress is hand block printed in India by skilled artisans, using traditional printing methods. The fabrics are stretched out on long tables and printed using hand-carved wooden blocks. Block printing is a centuries-old craft and – despite the advances in technology – still persists in many workshops across India. It might be the simplest and slowest of all textile-printing methods but it yields some of the most beautiful results.
Due to the process of printing by hand, pattern repeats are approximate and variations in colour may occur. We consider this part of the inherent beauty of the artistic process and the resulting product.