The art of block printing

The cotton for each Daydress is hand block printed in Jaipur by our team of skilled artisans. The plain fabrica are stretched and pinned on long tables and printed using hand-carved wooden blocks; each colour in the design is made with a separate block.

Block printing is a centuries-old craft and still continues in many workshops across India. It might be the simplest and slowest of all textile-printing methods but it yields some of the most beautiful results.

Due to the process of printing by hand, pattern repeats are approximate and variations in colour may occur. We consider this part of the inherent beauty of the artistic process and the resulting product.

Beauty and The Block

This short film offers a glimpse into our magical world of block-printing. As a method of putting pattern onto cloth or paper, it’s hard to conceive of a more peaceful or meditative way to produce what is the absolute foundation for all our dresses. As we learn more about what’s possible within this form, we can experiment with colour, shape and scale, being ever more creative. This is where the oldest form of printing can be so exciting and still produce such surprisingly modern results.