About us

Day Dress was started in Spring 2017 by Gabby Deeming who decided, after a decade working as the decoration director at House & Garden magazine, to explore her love of textiles with a 3-month sabbatical to India. Working in Jaipur, the ‘Pink City’ of Rajasthan with a small family block-printing company, she designed five simple prints applying what she knew and loved about pattern and colour. The designs take their inspiration from classic English muslins and Indian Mughal motifs which Gabby has united using the famous Indian colour palette of pinks with indigo.

Day Dress is delighted to launch its first collection with the versatile and flattering ‘Isla’ dress, hand block-printed in five unique designs and stitched in the softest Indian cotton.